Stop guessing.
Start knowing where your gym is headed.
I'm Nicole Ruji, co-owner and CFO of Swift Movement Studio in Cincinnati, Ohio.
I help parkour gym owners build financial systems that answer the questions keeping them up at night:
- ?Can I afford to hire?
- ?Why is my bank account shrinking even though revenue is growing?
- ?Which programs are actually making money?
- ?What will my business look like six months from now?
Most gym owners didn't start a business because they love spreadsheets. My job is to turn your financial data into clear decisions so you can focus on growing your gym.
Swift Movement Studio · Cincinnati, Ohio
Data Clarity
The first step is to overcome data blindness. We'll make sure you're set up for easy reporting.
Profit
Sustainable margins built into the business instead of revenue without clarity
Owner pay
Owners now compensated for the work they do inside the gym
This isn't advice from someone who has only looked at spreadsheets. It's built from running a real parkour business.
For years at Swift, we'd start the year feeling great financially. Revenue was strong, the bank account was growing, and everything looked healthy.
Then summer would arrive. Revenue would slow down, cash would get tighter, and we'd wonder what had gone wrong. The truth? Nothing. We were simply a seasonal business.
Once we built better reporting and forecasting systems, we could see those seasonal patterns months in advance. Instead of reacting to problems, we started planning for them.
That's the same process I help other gym owners build. Not just cleaner bookkeeping. Not just prettier reports. A system that helps you understand:
- where your profit comes from
- when cash might get tight
- which programs deserve more attention
- what your business is likely to look like in the future
Because the goal isn't to understand what happened last month. The goal is to make better decisions next month.
Three ways to work together.
Start with the audit. Continue with either a one-time full-picture financial forecast or ongoing advisory. All built specifically for parkour and movement gyms, not adapted from generic small-business finance.
Start here
Financial Clarity Audit
A full review of your current financial picture: where your money is coming from, where it's going, and what needs cleanup before any forecasting or advisory work can be useful.
- ✓Chart of accounts review and cleanup
- ✓Revenue and expense categories tailored to parkour operations
- ✓Profitability snapshot by program type
- ✓Owner pay and labor cost review
- ✓Plain-English walkthrough of what's actually happening in the numbers
One-time engagement
Full-Picture Financial Forecast
A custom forecast for the next 12 months covering payroll, expenses, revenue, and cash. Built so you can see seasonal swings, hiring windows, and cash crunches before they happen.
- ✓12-month revenue, expense, and payroll forecast
- ✓Cash flow projection with month-by-month visibility
- ✓Scenario modeling: hiring, pricing changes, new programs
- ✓Owner pay and profit targets built into the model
- ✓Spreadsheet you keep and can update on your own
Ongoing support
Fractional CFO Advisory
Monthly financial review, forecasting, and decision support for owners who want margin, cash clarity, and a business that pays them back.
- ✓Monthly bookkeeping review and cleanup guidance
- ✓Forecast updates, cash planning, and pricing support
- ✓Category tracking and reporting interpretation
- ✓Owner pay and profitability conversations
- ✓A steady finance partner who already understands parkour gyms
A simple rhythm from first click to ongoing partnership.
Four steps, no surprises. Start with the free assessment, end with a finance partner who already understands your gym.
- N°01
Intake
You take the FREE assessment to give both yourself and us an understanding of where you're at in your financial journey.
- N°02
Scheduling
Once you've got an idea of where you are, schedule a call with Nicole to learn more about how we can help.
- N°03
Financial Clarity Audit
Everyone starts here. Let us help clean up and/or build your financial picture so you have a clear idea of where you're at — and where you'll be a year from now.
- N°04
Full-Picture Financial Forecast
A custom 12-month forecast covering payroll, expenses, revenue, and cash — so you can see seasonal swings, hiring windows, and cash crunches before they happen.
- N°05
Ongoing advisory
If it's a fit, monthly support focuses on profitability, pricing, forecasting, and owner pay.
Hi, I'm Nicole.
I didn't go to school to become a CFO. When I took over the finances at Swift, I had to teach myself much of what I know today. Over the years, I built forecasting models, reporting systems, and financial processes that helped transform the business from worrying about breaking even to making confident decisions about growth, hiring, and owner compensation.
Today I help other parkour gym owners do the same. I believe business owners deserve financial reports that help them make decisions, not reports that sit unread in a folder somewhere.
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